Utopia Complex

The challenge of bringing to life the first-of-its-kind commercial complex in Mecca was to embody its vision as a modern cultural hub, elevating the city’s shopping and entertainment experience. Rasans was responsible for meticulously crafting the entire brand identity, which included comprehensive brand documentation, an engaging website, and detailed catalogs. To ensure the brand’s visibility in every corner of the space, we also developed a signage guide. Furthermore, we utilized 3D techniques to provide a vivid preview of the space long before its completion, giving a clear representation of the project’s vision and direction.